Email marketing remains one of the potent digital
marketing strategies to use as a medium for your business growth. This type of
digital marketing continues to be a fundamental aspect of successful online
marketing strategies, with the ability to directly engage with your audience,
nurture prospects, and drive conversions. In this article, we will provide more
information about email digital marketing and its role in enhancing the growth of your
business.
This marketing strategy basically works by sending
targeted messages to a group of recipients via email. These messages typically
range from promotional content and newsletters to transactional updates and
personalized recommendations. Digital marketing strategy with email is
considered highly flexible, making it a powerful tool for reaching your
audience on a personal level.
Is Effective in 2023?
4 billion people in the world have email, making it an ideal
medium for sales, marketing, and channeling information to customers. In fact,
email marketing strategies have improved from year to year.
In 2022, nearly 67% of email marketers report an increase in open
rates. Marketing via email is more effective in opening lines of communication
between consumers and business people or producers, unlike direct marketing
strategies. This is why email unsubscribe rates are low: According to
GetResponse 2023 shows an average unsubscribe rate of just 0.09% for North
America.
Omnisend's 2022 data report shows a $40 return on investment (ROI)
of $1 in digital marketing spend via email or Litmus reports an average ROI of
$36 for every dollar spent. This shows the highest ROI value of digital
marketing methods for small businesses.
Benefits
Email marketing is a digital marketing strategy that offers many
benefits for your business. Here are some of the benefits:
- Personalization : Allows
businesses to personalize messages to suit customer needs and interests.
- High ROI : Has a high return on investment
(ROI), with an expected average of $40 for every $1 spent.
- Increased sales : Can increase
business sales by up to 59%.
- Improved customer relationships : Enables
stronger business communication between business people and customers.
- Increased brand awareness : Increase
brand awareness and reach new customers.
- Targeted marketing : Targeting
audience segments or customers based on their interests, behavior and
demographics.
- Metrics and insights : Provide
businesses with metrics and insights to track desires and better understand
their audience or customers.
- Cost effective : It is a
cheaper digital marketing strategy.
- Versatile : Can be used for various purposes,
such as product promotion, building brand awareness, and conducting surveys.
By taking advantage of the various benefits available, you can
create more effective business campaigns that engage customers and increase
revenue.
Tips For Choosing An Email Marketing
Platform
Here are some tips that can help you choose a platform for emailmarketing:
- Determine Your Goal :
Determine the goal of your email campaign, whether to increase sales,drive
website traffic, build brand awareness, or something else. This will affect
your campaign features.
- Ease of Use : Look for a platform that is friendly
and has an intuitive interface. You and your team will easily create, send, and
analyze email campaigns without any learning curve.
- Email Templates : Make
sure the platform offers a variety of professionally designed email templates.
Templates can save you time and make your emails look neat.
- List Management :
Effective list management is very important. Check if the platform allows you
to segment your email list based on criteria (e.g. demographics, behavior,
purchase history).
- Automation and Personalization :
Automation features like drip campaigns, autoresponders, and personalization
options are essential for delivering timely and personalized content to your
customers.
- Email Deliverability : A high
deliverability rate is essential to ensure your emails reach your subscribers'
inboxes. Research the platform's reputation in terms of email deliverability
and spam prevention.
- Analytics and Reporting :
Powerful analytics tools are essential for tracking the performance of your
email campaigns. Look for a platform that provides detailed metrics such as
open rate, click-through rate, conversion rate, and more.
- Integrations : Check whether the platform
integrates with existing tools and software, such as CRM, ecommerce platforms,
or marketing automation software. Integration simplifies data sharing and
campaign coordination.
- Scalability : Consider your future growth. Make
sure the platform can accommodate your growing email list and the additional
features you may need as your business grows.
- Support and Resources :
Evaluate whether they offer responsive customer support, training resources,
and a knowledge base to help you.
- Pricing : Some platforms charge based on the
number of subscribers, while others set prices based on features or email
sending volume.
- Trial Period : Many platforms offer a free trial
period. Take advantage to test the platform's features, ease of use, and
compatibility with your needs.
- Compliance : Make sure the platform complies
with applicable laws, such as the CAN-SPAM Act or GDPR, depending on your
target audience.
- Reviews and Recommendations : Read
reviews and look for recommendations from colleagues, industry experts or your
business experts.
- Security : Make sure the platform follows
strong security practices and encryption standards to protect your data.
The factors above can be your consideration in choosing the best
platform that suits your business goals in the future.